Release Date: 7. Aug 2015
NO MORE “SWAG” – from now on its “YEYE”! on7th August, marks the day the new EES single & video will be released
The kwaito artist EES has done it again, mixing the pure african rhythm with a twist of european sound , but this time he has teamed up with the upcoming HipHop artist Hansolo to introduce a little bit of african Swag into the music industry – or how one would call it in Namibia “YEYE”. Since beginning of time Africa has been influenced by a lot of cultures and inventions from outside the continent – this reduced the opportunity for Namibia to come up with its own “thing” when it comes to the fashion culture or even the music industry. America being the main influencer of the world through its strong media and music distribution, effecting global language, dance styles and fashion. One of the words is “SWAG” – which expresses a certain style or way one represents oneself, when it comes to clothing or attitude!
EES & Hansolo would like to once again break that cycle a bit and bring back the African-ness and created a new local word for swag, and that word from now on is “YEYE”. And what makes its so spectacular is that the Music Video was independently produced by the artist themselves, and definitely represents a lot of “YEYE” introducing a new dancing style pantsula, wearing own created African fashion – and driving around town with an old GERMAN Volkswagen “Bulli” by EES! …& to top it off the song can be downloaded for FREE, for a limited time on the vitamin energy drink by EES called “WUMA” here www.wuma-drink.com .
The Song was a collaboration project was collaborative teamwork and produced by various local producers: Willy-G, Kash Beats & Morgan the Syndicate and was done via the internet with which was then mixed & mastered in Germany. The Music Video has been send to Music Channel platforms all over the world and has already gotten some great responds from Music Channels in Europe like PutPat.tv and Tape.tv that have already agreed to play it on their systems for a wide audience in Europe. MTV Base and Channel O (biggest Music Channels in Africa) have also indicated it high rotation playlist for the song.
This phenomenal collaboration has the opportunity to combine the sounds of two continents and bring new inspiration to the music industry at large. If you have more questions about EES or the new single, do not hesitate to contact us below: